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WULOULAB
ABOUT US
WULOULAB®
WULOU Laboratory
Established in 2021, Guangdong, China
The WULOULAB brand name is derived from the initials of its two founders, represented by 'WU' and 'LOU'. Additionally, it phonetically resembles the Chinese words 'Wulu' and 'WULIAO', which translate to 'boring'.
WULOULAB's mission is to identify all so-called 'boring items'—such as toys often labeled as mundane plastic products—and designate them as research subjects. By integrating art and design, we transform everything deemed boring into something interesting.
Representative work: "SUVII"
Anything "boring" can be made interesting.
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